Arc'teryx
Strava Run Free Challenge
Ask: Campaign identity and graphics for a Strava challenge launched in 10 countries in Europe and North America. Solution: I processed Arc'teryx photography using open source 3D tools to sample photo colour bands and produce colour fields which nod to motion blur. Experimenting with the software I found that refining the colour sampling process produced motion reminiscent of the world flying by looking out of the windows of Japanese bullet trains from a recent trip. Replicating the process produced 10 different motion colour fields for each of the ten countries participating. Art Direction by Marissa Gainsburg, Project Management by Herve Nzeyimana.
Strava Run Free Challenge
Ask: Campaign identity and graphics for a Strava challenge launched in 10 countries in Europe and North America. Solution: I processed Arc'teryx photography using open source 3D tools to sample photo colour bands and produce colour fields which nod to motion blur. Experimenting with the software I found that refining the colour sampling process produced motion reminiscent of the world flying by looking out of the windows of Japanese bullet trains from a recent trip. Replicating the process produced 10 different motion colour fields for each of the ten countries participating. Art Direction by Marissa Gainsburg, Project Management by Herve Nzeyimana.
Climbing Competition Creative
Ask: Event Identity, Lockups, Layouts. Photo Selects, Photo treatments for an Arc'teryx sponsored climbing competition. Solution: With a lot of information to present I created grids nodding to climbing bolts. Art Direction by Dominik Kalita. Project Management by Ray Gamboa.
Academies
Lockups, photo selects, layouts, creative and production for Arc'teryx Academy events in Austria and Whistler. Art Direction by James Kim and Rebecca Fletcher
Climbing Comp
Ask: Event Identity, Lockups, Layouts. Photo Selects, Photo treatments for an Arc'teryx sponsored climbing competition. Solution: With a lot of information to present I created grids nodding to climbing bolts. Art Direction by Dominik Kalita. Project Management by Ray Gamboa.
Climbing & Culture
Photo treatments and layouts. Creative collaboration with Russell Winfield. Lockup, graphics, and art direction by Sean Coggins. Project management by Kim Kirstiuk.
Climbing & Culture
Photo Treatment, Layout. Creative collaboration with Russell Winfield. Lockup, graphics, and art direction by Sean Coggins. Project management by Kim Kirstiuk.
Academies
Typesetting and production for Arc'teryx Academy events in Austria and Whistler. Art Direction by James Kim and Rebecca Fletcher.
