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Arc'teryx

Strava Run Free Challenge

Ask: Campaign identity and graphics for a Strava challenge launched in 10 countries in Europe and North America. Solution: I processed Arc'teryx photography using open source 3D tools to sample photo colour bands and produce colour fields which nod to motion blur. Experimenting with the software I found that refining the colour sampling process produced motion reminiscent of the world flying by looking out of the windows of Japanese bullet trains from a recent trip. Replicating the process produced 10 different motion colour fields for each of the ten countries participating. Art Direction by Marissa Gainsburg, Project Management by Herve Nzeyimana.

Climbing Comp Poster
Climbing Comp PosterClimbing Comp Poster
Strava processClimbing Comp Poster

Strava Run Free Challenge

Ask: Campaign identity and graphics for a Strava challenge launched in 10 countries in Europe and North America. Solution: I processed Arc'teryx photography using open source 3D tools to sample photo colour bands and produce colour fields which nod to motion blur. Experimenting with the software I found that refining the colour sampling process produced motion reminiscent of the world flying by looking out of the windows of Japanese bullet trains from a recent trip. Replicating the process produced 10 different motion colour fields for each of the ten countries participating. Art Direction by Marissa Gainsburg, Project Management by Herve Nzeyimana.

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Walk Gently, Web Design

In collaboration with James Kim & Cole Sparrow-Crawford

Walk Gently, Web Design

In collaboration with James Kim & Cole Sparrow-Crawford

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Climbing & Culture

Photo treatments and layouts. Creative collaboration with Russell Winfield, lockup, graphics, and art direction by Sean Coggins, project management by Kim Kirstiuk

Climb & Culture ad

Climbing & Culture

Photo Treatment, Layout. Creative collaboration with Russell Winfield. Lockup, graphics, and art direction by Sean Coggins. Project management by Kim Kirstiuk.

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Additional

Academies

Typesetting and production for Arc'teryx Academy events in Austria and Whistler. Art Direction by James Kim and Rebecca Fletcher.

academies socialGo Climb Week social mediaGo Climb Week social media

Academies

Lockups, photo selects, layouts, creative and production for Arc'teryx Academy events in Austria and Whistler. Art Direction by James Kim and Rebecca Fletcher

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Bird Party

Graphics for film premiere after parties in London and Paris, print and digital. Art Direction by Rebecca Fletcher. Photo by Jules Bellot.

Climbing Comp PosterClimbing Comp Poster

Bird Party

Graphics for film premiere after parties in London and Paris, print and digital. Art Direction by Rebecca Fletcher. Photo by Jules Bellot.

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