Miscellaneous
Wild Coast
Branding for an adventure guiding outfit out of Alaska specializing in heli accessed wildlife tours. Illustrative icon and letters set in Commercial Type's Ergon + a lightly modified version of Instrument Sans.
Wild Coast
Branding for an adventure guiding outfit out of Alaska specializing in heli accessed wildlife tours. Illustrative icon and letters set in Commercial Type's Ergon + a slightly modified version of Instrument Sans.
Letter Study
When my grandfather passed I was sent his paper weight, 1.5" x 3," hand painted with the letters 'Vermont', his home for a time and where I grew up. For a family reunion I was asked to help make garb. (The family loves reunion trinkets, often deliberately and wonderfully corny). I went back to the paper weight and took a closer look at hand painted letter construction and bezier curve treatment, recreating the letters with inky imperfections included.
Letter Study
Recreation of my grandfather's hand painted paper weight as a bezier study
Scarborough Health Network
Type Mastering
Scarborough Health Network serves 25% of the population of Toronto, some of the most diverse areas, but receives just 1% of its hospital donations. Working with Ogilvy and Liiift Studio, I helped produce a font from the community's handwriting to be used in a fundraising campaign which raised over $100 million. In response to the campaign, the government of Ontario announced an additional $1 billion investment in the Scarborough Health Network.
I was responsible for helping to gather handwriting, helping to choose selects from hundreds of written letters, producing outlines, making subtle touch-ups to letters to render at both billboard and social media sizes, setting spacing relationships, and randomizing letter alternates so that the community could type messages to the city with some natural variation. The challenge was to retain the expressive, unique flicks of the pen in each contributors handwriting while also setting letters to work together as a headline font. The community made this font family rich with character, I just put it together. I worked closely with Heather Linda and Andrew Schulze of Ogilvy, and Quinn Keaveney of Liiift Studio.
Cancer survivors, doctors, nurses, donors, youth volunteers and community members all contributed letters. The campaign was launched on billboards in downtown Toronto and across the city, online, on social, on clothing, a benefit beer label, and was featured in national news (CBC and The Globe & Mail). The mayor of Toronto declared January 12 Scarborough Day, and hoisted a flag with the slogan "Love, Scarborough" at City Hall. The Scarborough Foundation reported that the campaign generated 500 million media impressions. Love Scarborough made the short list for the One Club for Creativity's One Show awards and won two silver medals in the Strategy Awards.
Scarborough Health Network
Scarborough Health Network serves 25% of the population of Toronto, some of the most diverse areas, but receives just 1% of its hospital donations. Working with Ogilvy and Liiift Studio, I helped produce a font from the community's handwriting to be used in a fundraising campaign which raised over $100 million. In response to the campaign, the government of Ontario announced an additional $1 billion investment in the Scarborough Health Network.
VF 64
Student Project
VF64
Student Project
Illustrations
Top: Personal sketch, Wanaka, New Zealand
Bottom: de Havilland Beaver for Alaska Glacier Guides
Illustrations
Top: Personal sketch, Wanaka, New Zealand
Bottom: de Havilland Beaver for Alaska Glacier Guides